It was 2004 when Kalazone Silk Mills started its journey as the minnows (with 13 stores in its wallet) in the Apparel Section of Indian Ladies Wear within the bigwig studded market in the same sector. The vision was to introduce ethnic and fashion wear for women at economic prices and fixed MRP rate by providing them the products directly from the mill. It’s 2009 and Kalazone has established itself in the list of the front runners in the Apparel Section of Indian Ladies wear. Endless points could be etched to redefine Kalazone as it is enjoying the crown of dazzling success. But in few lines to quickly rap them up the may be lettered as follows:-
- Kalazone Silk Mills is the only leading brand of ladies Sarees and Dress Materials.
- Kalazone Silk Mills is the first and the foremost brand to start franchisee based business in the Apparel Section of Indian Ladies Wear.
- We emboldened our bold steps by becoming the sole organization to give the unorganized sector (in terms of Ladies Sarees and Dress materials) an organized face and priced the mentioned products by fixed MRP tags.
- We maintained our serene commitment to our customers (in elaboration to the society) by pausing the fictitious income of the retailers. We sticked to our ethical commitment and sold our products in it’s true and appropriate value by chanting in higher decibel and establishing our advertisement slogan ab laga di retailers ke anuchit kamai pe rok.
- At present we run a chain of 78 franchisees scattered all over India. We also rewarded our customers by presenting them our products directly from the mill and at the same time we keep our stern focus upon the designs, ethnicity and also the tradionality of the products.
- Kalazone Silk Mills rides on the wings of far vision and in the first time itself we foresee the future blueprint. Smelling the quantum response of the sector, crest and troughs that the sector may face in the long run and we used tech savvy ERP software for pinpoint analysis of our need and implemented the same almost at all our franchisee ends. A crystal clear popularity of us is blossomed out when we were placed at 6th position in 2006-07 and 2007-08 and are placed 3rd in 2008-09 on the basis of “Amount Paid for Advertisement” Analysis and placed our confident step in the club of the elites.
- Another string of success garlanded us when for the first time we sold our products in the world through television commercial which covered a mass range of population around the world.
- The products of Kalazone have touched all parts of the world. In terms of country name they are Australia, Canada, South Africa, Kenya, UK, US, New Zealand, Fiji, Nepal, UAE, Gibralter are few of them.
- Kala Zone Silk Mills.
3rd Floor, Raghukul Textile Market
Lift no. 15, Ring Road,
Pin: 395002Ph : +91-261-23272220261-4040777Web : www.kalazonesaree.com